Liquid Death has done it again. Just when I thought their marketing, product quality, and collab choices could not get any better, they went and upped the ante across all three. Yes, their newest collab is with none other than THE Fruity Pebbles, and I for one am so ready for (liquid) death by fruity stoning (pebbling?). Y’all, simply put, I HAVE to try Fruity Pebbles Liquid Death.
In the past, the bulk of Liquid Death’s product names have been death/murder themed, including Killer Cola, Severed Lime, Rest in Peach, Deathberry Inferno, Cherry Obituary, Murder Mango, Piña Killada, Grave Fruit, and Dead Billionaire (okay, I made one of those up; guess which is fake). My point is, when it comes to Liquid Death, death truly becomes them, unless we’re talking about the rare flavor that isn’t on theme, for instance, their Van Leeuwen Chocolate Sundae Sparkling water collab, which was aptly if anti-climactically named Hot Fudge Sundae. So will the new cereal-flavored bubbly water have a deathly name? Cereal Killer, perhaps? Well, my guess is that that name may have been too on the nose for Post Cereal company, so they went with Liquid Death Cereal Criminal instead, and you know? I’m not mad at it. It gets the job done. But I still have questions—and you probably do, too.
Will this new Liquid Death flavor actually taste like Fruity Pebbles? What possessed a morbidity-themed canned water company to collab with cereal aimed at kids (and me)? Where can I get Fruity Pebbles Liquid Death.
All good questions, let’s start at the top. The question of the hour. The most important Q in the queue: Will these cans of sparkling water taste like Fruity Pebbles? There is truly no way to know for sure until we try it, but the fact that it actually has real Fruity Pebbles branding on the can and is not just “fruit cereal flavor” tells me this was a collab effort and Post probably gave them some sort of proprietary flavoring or at least some guidance on how to nail the unique alchemical makeup of the taste that is “fruity pebble.” As for the genesis of this unlikely collab, who can say? Why does corporate America do anything? (Well, to increase shareholder value, obviously, but you know what we mean.) I honestly can’t look you in the eye and tell you this collab makes sense, because frankly, it doesn’t—plus, we aren’t in the same room, so there’s no way for me to peep your pebble peepin’ peepers. Regardless, I think Liquid Death is killing it, because y’all? I want to try this sparkling water so bad.
Lucky for me, it comes in a pack of six bright red, Fruity Pebbles-themed 12oz cans, which have already been spotted at a Walmart in Missouri. We don’t have additional distribution details as yet, but the brand itself says that Liquid Death Cereal Criminal will be “insanely limited,” so they recommend signing up to be notified when it’s available. I am prepared to turn over every rock, leaf, Bubly, and LaCroix to find the sparkling water pebble I am looking for, which, for the record, is of the fruity variety.
Thoughts? Questions? Complete disagreement? Leave a comment!