Doritos Is Releasing Protein Chips This Year and We’re Packing Them for the Gym

These days, it’s hard to find food that doesn’t have protein added to it. The obsession with putting this nutrient into everything has reached a fever pitch, and everywhere you turn, food companies are adding more and more of it into their food. Last month it was pizza, when Papa John’s announced that it was testing a protein crust. This month, it’s tortilla chips, with Doritos revealing that it’s introducing Doritos Protein to its line-up. Will snack companies stop at nothing? Apparently not. 

We do have to admit that we kinda like the sound of eating chips after a workout, and feeling as though it’s somehow contributing to our gains. So maybe we’re the target audience here. Here’s what we know about these new chips. 

Sour Cream and Spicy Gains

Doritos Protein was announced as part of the brand’s push towards more wholesome snacks. In a press release from PepsiCo back at the end of 2025, the company announced that this year, it was “elevating an expansive innovation agenda, with permissible and functional offerings that remove artificial colors and flavors, provide simpler ingredients, and include more protein, fiber and whole grains.” This “expansive innovation agenda” (which all sounds like a lot of corporate speak to me) includes its new protein-packed chips, as well as its new Simply NKD Cheetos and Doritos, which we tried a few months back. 

Sadly, PepsiCo played it pretty coy with this announcement and didn’t tell us much else about what to expect from these chips. There’s no word on a release date, no sense of how much protein they’ll actually have in them, and no indication of what flavors might be in the line. Given that Doritos are constantly releasing new flavors (and bringing back old ones), we have hope that they’re gonna go big here—but we also wouldn’t be surprised if they play it safe with their old favorites. Only time will tell.

More Protein Than Chip

Until Doritos Protein is finally released and blows the competition out of the water, you’ll have to make do with the other protein chips available. Luckily, there are a lot of ‘em. From Quest, to Wilde, to Atkins, we’ve tried a lot of protein chips out there, and we’re happy to report that a lot of them are actually quite good. Plus, if you want one that feels close to actual Doritos, Quest’s Tortilla Style protein chips were a big hit with our taste-testers, so go forth and get your fill. 

Not into protein chips? No problem. There are a bunch of high-protein snacks out there for you to get your fill, and honestly, every day, more of them are being released. It’s only a matter of time until companies start releasing intentionally low-protein items. Watch this space!