The weirder the flavor, the sooner that flavor will end up revealed on the internet. Case in point: While this year’s Curuba-Elderflower Red Bull Summer Edition only leaked two months ahead of the planned May launch, this year’s Red Bull Winter Edition has leaked a full eight months early.
According to a report from STACK3D, this year’s Winter Edition will be available from November 2024 through April 2025. While this flavor may be available in a zero-sugar format in foreign markets, there are no plans for a sugarfree version to be released stateside. This flavor will be sold anywhere you normally find Red Bull’s extended lineup—groceries, gas stations, convenience stores, pretty much everywhere.
Enough of the release plans, what’s the flavor!?
According to a leaked can render verified by multiple members of the Red Bull subreddit, Red Bull Winter Edition 2024 will be “Iced Gummy Bear” flavored. There’s two ways to read the word “iced” in that flavor. Should we expect the taste of a gummy bear topped with icing? Are we getting a gummy bear-flavored Red Bull with a cooling effect like menthol? Was anyone asking for either of those ideas specifically? I’m hoping the “Iced” is just to add a little winter theming.
At least the “Gummy Bear” part is a proven concept. While a candy flavor may be new territory for Red Bull, plenty of other energy drink companies have already released great flavors based on gummies (and even the other way around). Ghost Energy has official flavors based on Swedish Fish and Sour Patch Kids, G FUEL sells “Grape Gummiez” Energy exclusively at Sheetz, and Bucked Up Energy’s “White Gummy Deer” is legitimately one of my top three energy drink flavors of all time. I have high hopes for this new Red Bull—assuming they’re keeping menthol out of this.
UPDATE 6/27/24:
We continued to keep our ears to the ground for updates on the new Red Bull winter flavor after our initial report—and for good reason, because we have quite an update. It appears that the flavor of Red Bull Winter Edition 2024 will not be called “Iced Gummy Bear.” Instead, we’ll be getting the exact same flavor under a different name: “Iced Winter Berry.” The flavor will use those names interchangeably around the world, depending on your region. This new name certainly gives us a better idea as to the flavor profile of this energy drink, but we still have no clue whether we should expect a cooling effect similar to Sprite Chill.
That isn’t the only news we’ve gotten regarding this winter’s new Red Bull flavor, though. According to a few whistleblowers from inside the Big Red Bull Machine, this may be the first Red Bull Winter Edition to be released in regular and sugar free variants! Considering we haven’t seen any samples or product images of that sugar free version, we’re taking these rumors with a healthy dose of salt. Once we get more concrete information one way or the other, you’ll be the first to know.
Iced vanilla berry and so far I’ve seen 2. 4 packs and there the sugar free
Bring back Cranberry!
Still wrong! It’s Iced Vanilla Berry. Do it right or don’t do it at all.