The return of Red Lobster’s Endless Shrimp deal earlier this year was a big moment for the restaurant chain. Despite blaming it for its bankruptcy, Red Lobster knew that the offer of limitless shrimp was too big a draw for its customers to pass up – and lo, in April 2026, it returned to much fanfare.
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When it dropped back in Spring, Red Lobster’s Endless Shrimp deal was a limited-time affair, designed to get people talking about it again (and hey, it worked!). Would it bring it back? Was it just a one-time thing? Were we destined to talk about the heady days of April ‘26, and its shrimpy goodness, ‘til the end of time? Yes, no, and no. It’s back.
Endless Shrimp: The Sequel
Yesterday, Red Lobster announced in a press release that it would be bringing back its Endless Shrimp deal, once again for a limited time. According to Red Lobster CEO Damola Adamolekun, its earlier run this year not only confirmed demand for the offer, but also that it wouldn’t ruin the chain financially once more. “Our guests were thrilled to have Endless Shrimp back this spring and made it clear they wanted more — so we listened,” he said in a press statement. “We proved we could bring it back in a way that delights our guests and works for our restaurant teams and our business. Now we’re bringing our fans more of the Endless experience they asked for.”
“More” is the operative word here, as this time around, Red Lobster is giving customers extra flavors. Now, they can try its new Garlic Bread-Crusted Shrimp, served with marinara sauce, as well as sample the Shrimp Linguini Alfredo, Garlic Shrimp Scampi, Parrot Isle Coconut Shrimp, and Walt’s Favorite Shrimp that were previously part of the deal.
It’s Five O’Clock Somewhere
Alongside mounting its Endless Shrimp comeback, Red Lobster has also announced its Happy Hour Margarita platform, featuring the new Fire & Tide Margarita. Made with Cuervo Tradicional Blanco Tequila and Fireball Whisky (which has taken a break from hiding its booze in sneakers), it’ll be available for $5 on weekdays from 3 to 6 p.m. I’m not sure about the combo of tequila and Fireball, if I’m being totally honest, but I’m willing to be convinced otherwise. The Fire & Tide marg will sit alongside its Old Salt’s Smoked Old Fashioned and Triple Berry Sangria on its cocktail menu.
Shrimp and booze. What more could you want? Red Lobster’s re-upped Endless Shrimp deal started yesterday, August 17, so the seafood is in full flow. Get it while you can.
Thoughts? Questions? Complete disagreement? Leave a comment!