Thicker Bacon & Creamier Frosty ― All The Wendy’s Changes We Could See In 2027

Wendy’s is looking to shake things up! Literally, but we’ll get to that specifically in a bit. We need to talk about why Wendy’s is looking to make some big changes in the coming year. Sales are slumping. Between everyone dining out less in general, raising beef prices, and value menu items that just aren’t getting people through the door, things are on a downward trend. Wendy’s needs to change their trajectory and they’re doing it with a master plan they call “Dave’s Way.”

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Dave’s Way

This multi-year turnaround plan was named after Wendy’s founder Dave Thomas. It aims to improve food quality, boost their marketing campaigns, and expand delivery from their stores―which I can appreciate. I always like it when a fast food chain, regardless of how big they get, remembers their roots. I hope they make Dave proud.

Fully Refreshed Menu

Great news, the quality of Wendy’s food is getting a refresh! This is music to our ears. We have been less than impressed at the quality of Wendy’s food as of late. The CEO, Bob Wright, agrees when he previously criticized the chain for prioritizing saving money by sacrificing food quality.

Better Ingredients

In Papa John’s fashion, the main refresh of the menu will come with better ingredients. They’re bringing in thicker bacon (a trend I hope many fast food restaurants follow), bigger pieces of lettuce for their sandwiches, making the Frosties creamier, and upgrading their salads. Now if only they’d bring back the salad bar, then we’d really be in business.

Some items are getting the axe. Wright said Wendy’s will be “removing lower volume items that add complexity in [their] kitchens,” which is a valid strategy. It’s just that one major category that’s going to get cut is Wendy’s breakfast. Which admittedly isn’t the fast food breakfast I hit up all the time but I am sad to see my favorite fast food French toast sticks that I can down the street from me leave. There is still a bit of hope though.

The actual fate of Wendy’s breakfast is that it’s being made optional for franchisees. So if anyone has the number for the franchise owner in East Hollywood, please pass it along. I need to talk to them about my precious French toast sticks. Also if you’re here, Wendy’s corporate, we also have a few other ideas of quick changes you should make to get us back in the door!