White Claw is known for their hard seltzer flavors—in fact, you could credit the company with the popularization of hard seltzer. So, it might come as a shock to find out that White Claw is coming out with a line of non-alcoholic seltzers called White Claw 0% Alcohol. This new line will begin rolling out in stores on January 1, 2024—just in time for Dry January.
The White Claw non-alcoholic seltzer line features four flavors: Black Cherry Cranberry, Mango Passion Fruit, Peach Orange Blossom, and Lime Yuzu (yuzu is a Japanese citrus fruit that tastes kind of lemony and grapefruit-y).
Before you accuse White Claw of simply coming out with a flavored seltzer, the company says that this is not just seltzer, this is a line of non-alcoholic hard seltzers. In a press release, White Claw claims that after years of research, they have discovered a way to maintain the depth found in alcoholic drinks in non-alcoholic drinks. They also suggest that the new White Claw non-alcoholic seltzers are adult drinks, despite the lack of alcohol. So, regardless of the fruity flavors, it sounds like there will still be a pretty present alcohol flavor. Along with being non-alcoholic, this new line of White Claw seltzers is also only 15 calories, compared to a regular White Claw’s 95 calories.
Who Is White Claw 0% Alcohol for?
The lack of alcohol and the fewer calories in the new alternative could contribute to the “sober curious” movement. In the United States, fewer young adults drink compared to the same age group decades prior. White Claw and other alcohol companies probably want to claw into this cultural change by offering N/A alternatives to avoid losing customers.
This is just the latest addition to the explosion of non-alcoholic options. We’ve seen tons of canned mocktails as well as non-alcoholic spirits like N/A whiskey, and of course there’s plenty of non-alcoholic beer and non-alcoholic wine on the market. So, I guess it only makes sense that non-alcoholic hard seltzer is making its debut. But personally, taste-wise, I’d rather just have a soda than a non-alcoholic hard seltzer.