New 7UP Endless Summer Has Us Looking Forward to Fall

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Well, this doesn’t happen every day: I’ve got a new 7UP flavor to review. Yes, I’ve got my hands on the watermelon and strawberry flavored 7UP Endless Summer. Ohio was truly laughing at me when I found these earlier this month; I had to carry two 12-packs of 7UP Endless Summer through the snow. Let’s see if that arctic trek was worth it.

7UP Endless Summer Watermelon & Strawberry

New 7UP Flavor!

7UP Endless Summer Watermelon & Strawberry

Pros: They put those fruits in the right order, y’all; this is watermelon forward. And it isn’t a “real” watermelon flavor—this is pure candy watermelon. New 7UP Endless Summer is, indeed, a very summery soda.

Cons: The strawberry flavor is here…barely. Normally, strawberry is the stronger flavor in any fruit pairing, so I was surprised and a little let down by the reality of the balance. Also, if there’s any classic 7UP lemon-lime in this recipe, it’s completely drowned out by watermelon. That’s not inherently a bad thing, but I’d never guess this was 7UP in a blind taste test (although the aroma was absolutely 7UP, which is even stranger).

Credit: Liv Averett / Walmart

Rating:

6.5/10

Sporks

7UP Endless Summer Zero Sugar Watermelon & Strawberry

New 7UP Flavor!

7UP Endless Summer Zero Sugar Watermelon & Strawberry

Pros: The strawberry flavor is a little stronger in the Zero Sugar variant than the regular version. 

Cons: But it didn’t make this new 7UP flavor even remotely tolerable! Oh boy, this is one of the worst zero sugar sodas I’ve had in a long time. The artificial sweetener taste stands above any fruit that attempts to reach your tongue. This feels like Orlando Jones just told me to Make 7UP Yours.

Credit: Liv Averett / Walmart

Rating:

3/10

Sporks

Where can I find this new 7UP flavor for myself?

7UP Endless Summer is exclusive, y’all. You’ll have to head to your local Kroger to find it. And before you comment that you don’t live near a Kroger, head to this site and read the list. The Kroger family of stores is the second largest grocery chain in America behind Walmart; are you telling me you don’t live near any of those stores? Do you live on the moon? Get out of my face and go drink some Moon Punch, pal.

How often does 7UP release new flavors?

7UP is pretty quiet compared to Sprite (but still doing more than the relative infant that is Starry). That said, we do see something different from 7UP at least once a year. Pomegranate 7UP pops up during the holidays every few years. Recently, we saw Tropical 7UP go from being a Kroger exclusive to national availability—maybe we’ll see Endless Summer follow that same path if the reception warrants it. A few months ago, I tried the Shirley Temple 7UP to a resounding “eh.” As a whole, 7UP doesn’t bowl me over with their flavor variants, but I’m glad they’re still innovating to try and catch up with Sprite.

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About the Author

Griffin Parker

Griffin Parker is a writer, award-winning charity auctioneer, and "influencer in the beverage space" according to a few PR agencies. Please do not ask him about the cotton candy business he started right out of high school. When he's not contributing to Sporked or running the @SodaSeekers news pages, you can find Griffin espousing the virtues of Dayton-style pizza, Cincinnati-style chili, and Dolly Parton's Fabulously Fudgy Brownie Mix.

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  • “Where to find the 7UP endless summer”. You said there is a Kroger store nearby somewhere. Not every city/state has the same grocery store. Get out my face with that lol. I live in kansas city MO an none of those stores are here to Kansas. It’s mostly Applemarket, Price chopper, Sunfresh, Hyvee and Hen House in both states. I searched a few Walmarts an no luck.

    Reply
    • Don’t write like a D-bag just because you have a unicorn grocery store in your area. Im over 50yo an my sugar fat and salt will be different than yours or other 50yo. Everyone’s taste buds are different. It’s liquid diabetes regardless

      Reply
  • No, I don’t have Kroger near me. I’m the DMV (Washington, D.C., Suburban Maryland, Northern Virginia area) where we have none of the stores listed under the Kroger brand.

    Just because you can’t fathom other areas being unlike yours, doesn’t make them the same as yours.

    Know the audience, and your assertions, dude.

    Oh, and the drinks. They are meant for younger consumers, like 15-25 year olds, and my daughter and her friends are all wild over this flavor.

    Reply
  • Both me and my mom love the flavor.

    Reply
  • I loved the New Watermelon Strawberry Zero 7up. I bought a 12 pack and everyone in my household could really taste the Strawberry which is nice when you can’t get a Zero Strawberry Soda. I didn’t notice the watermelon flavor so much either. I always drink diet sodas, so I don’t notice the artificial sweetener taste that you mention, I have never noticed there being a ” taste”. I can’t stand the sugary sodas, because it feels like it coats your mouth in syrup. After trying them, I went back and bought 2 more 12 packs. I definitely recommend them!! I think they should make them a permanent addition to their lineup!!! I give them 8 out 10.

    Reply
  • I don’t live near any of the listed stores

    Reply
  • Well if it didn’t have any strawberry flavor, I be enthusiastic about trying the new flavor of 7Up. And if 7 Up Zero Sugar.

    Reply
  • Personally, I prefer the more muted strawberry flavor.

    Reply
  • I live in New England… NO KROGERS ANYWHERE

    Reply
  • I actually do not live near any of those stores. I thought I was on earth (upstate NY) but I must be on the moon.

    Reply
  • Sunkist strawberry 🍓 orange 🍊 is the bomb it has all the flavor

    Reply
    • Wish it had zero sugar variant because you are right it is delicious

      Reply
  • I would definitely try the watermelon and strawberry 🍓 flavored soda from 7up. The drink looks tasty to drink.

    Reply
  • I don’t live on the moon, but I do live in New Jersey. No store in the Kroger family nearby!

    Reply