America’s #1 Sparkling Wine Is Going Non-Alcoholic For The First Time

A bottle of bubbly can make a dinner party feel fancier, give a birthday toast a little extra sparkle, or make New Year’s Eve feel complete. But what happens when someone wants all the bubbles and fruity flavors without the alcohol? La Marca has the answer and it might come in handy just in time for the holidays.

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La Marca’s New Sparkling Wine 

La Marca, which calls itself America’s No. 1 sparkling wine brand, is launching its first-ever non-alcoholic sparkling wine. La Marca Non-Alcoholic Sparkling was announced on October 27, 2026. It contains less than 0.5% ABV and has a suggested retail price of $18.99.

La Marca’s existing Prosecco is known for its fresh fruit flavors, including apple, peach, and lemon. The new release aims to offer a similar experience without the usual alcohol content.

Marca says the wine is dealcoholized in-house at a low temperature to help preserve its flavor. This matters because removing alcohol from wine can change its taste and texture. Alcohol contributes to the way wine feels in the mouth, so getting a non-alcoholic version to taste close to the original takes some work, and that’s what La Marca did.

It is also worth remembering that dealcoholized wine is different from sparkling grape juice. La Marca’s new drink starts with wine and goes through a process to remove most of the alcohol. Sparkling grape juice, on the other hand, does not necessarily go through wine fermentation in the first place.

Reasonably Priced At $18.99

Non-alcoholic sparkling wine can get surprisingly expensive, so La Marca’s $18.99 price tag puts it among the best under $30.. For comparison, Mionetto Non-Alcoholic Sparkling Wine costs around $13 at Walmart, while Giesen Non-Alcoholic Sparkling Wine goes for about $25. Noughty AF Sparkling Chardonnay is another option at roughly $25, and Oddbird Blanc de Blancs costs around $26.49. 

I think $18.99 is a reasonable starting point for a brand promising familiar fruity flavors and lively bubbles. Mionetto could appeal to shoppers looking to spend less, while Noughty and Oddbird offer alternatives for those willing to pay more. La Marca will still need to deliver on taste to make its price worthwhile, but at $18.99, it doesn’t look out of place among established non-alcoholic sparkling wines. But removing alcohol can affect a wine’s taste and texture, so the finished drink will need to do more than look like Prosecco in a glass.