Ben Stiller Has a Soda Brand Now, Here’s What We Know

Ben Stiller, one of our greatest living nepo babies, has officially launched his low-sugar soda brand called Stiller’s Soda, official tagline: “World’s Refreshing-est Soda.” Do you think this idea came from his innie or his outie?

Ben Stiller is making a soda?

As we first reported back in April 2025, Stiller had been raising funds for the venture in his personal time. He filed for a trademark for a new “fruit-flavored, carbonated beverage” back in November 2024, and on Tuesday, September 23, 2025 the brand officially launched in NYC.

What kind of soda is it?

In one word? Healthier! It’s both “low sugar” and “all natural.” The choice to go low sugar is an obvious one in modern times. We’re no branding experts—although we DEFINITELY would have called it Stiller Sparkling (get it?)—but the healthier soda boom doesn’t seem to be slowing. And, as a press release explains, this isn’t another prebiotic or probiotic soda, but it is “packed with essential vitamins including B12, C, and D.”

For now, Stiller’s Soda will come in three flavors: Root Beer, Lemon Lime, and Shirley Temple, which the brand says is “Ben’s all-time favorite.”

Did we need a celebrity getting into the soda game?

Soda is one of the last spaces without a deluge of celebrity-backed brands. Other drinks have no shortage of big name backers: The Rock’s ZOA Energy, Seth Rogen’s Houseplant THC seltzer, Vanessa Hudgens’ Cali Water, and, like, 40 different tequilas. Ben’s Tropic Thunder co-star Robert Downey Jr. even has his own canned coffee line. 

If we had to guess, actors haven’t been eager to get into making their own sodas because they’re all waiting for that big soda commercial payday. (Ben Stiller was in a Super Bowl commercial for Pepsi Zero Sugar a few years ago; maybe that’s where he got this idea.) I guess Ben’s making enough Apple TV+ money that he’s not worried anymore.

When can I chug my first can of Stiller’s?

If you live in NYC, you can check the store locator on the brand’s website and grab a can at your local grocery store RIGHT NOW. If you don’t live in NYC, you’ll have to get your Stiller’s Soda via Amazon.