What We Know So Far About New Heinz Pickle Ketchup

Attention pickle fans: It’s time to start making room in your fridge door, because in early 2024, Heinz Pickle Ketchup will start rolling out in grocery stores in the U.S. What is pickle ketchup, exactly? Well, according to Heinz, you can expect the flavor of Heinz ketchup (which happens to be the Sporked crew’s favorite ketchup) with the “tangy and savory flavor of pickles.” This new pickle ketchup flavor is already hitting stores in the UK, which honestly seems unfair, but, hey, we have Girl Scout cookies and they don’t, so everything sort of evens out in the end.

What will Heinz Pickle Ketchup taste like? 

I’m curious to see how pickley this will actually taste. Ketchup is already much tarter and tangier than regular old tomatoes, so how much more can they amp up the tang? And will it just taste like dill or will it taste like actual pickle brine? It’ll be interesting to see how pickley they go with their new flavor. Maybe it will cater to the tried-and-true pickle fans or maybe they’ll try to reach a broader audience.

Why pickle ketchup and why now?

In a way, it’s surprising that Heinz hasn’t tried this flavor mix yet. The Heinz brand is over 150 years old, and the founder of Heinz (who, spoiler, is obviously not alive anymore), Henry J. Heinz, earned the nickname “Pickle King” because he owned the largest pickle company in the United States in the 1900s. #Flex

Maybe Heinz is just joining the bandwagon because many brands are experimenting with pickle flavors this year. For example, there’s Van Leeuwen Dill Pickle Ice Cream, My/Mochi Classic Pickle Ice Cream, Hidden Valley Pickle Ranch, and Tangy Pickle and Cool Ranch Doritos. Picking pickles is all the rage.

Suppose you are feeling impatient about the Heinz Pickle Ketchup release. In that case, you can check out their other surprising ketchup remixes in the meantime: Tomato Ketchup with a Blend of Veggies, Tomato Ketchup Blended With Habanero, Tomato Ketchup Blended With Chipotle, and Jalapeño Tomato Ketchup.

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Angela Guglielmino

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