Blueberry Season Is Here, And Krispy Kreme's New Flavor Is Too

If you’re in the Northern or Midwestern parts of the US, the blueberries may well be a-flowing. And while adhering to seasonality has never really been that high on the agendas of processed food manufacturers, who do their best to make every flavor available all the time, wherever you are, in perpetuity, we’ve definitely seen an uptick in blueberry products in the last week. JusRol’s new turnover kits and Quaker’s High Protein Instant Oatmeal have both dropped with blueberry flavors, and now, we’ve got another one from Krispy Kreme.

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You won’t have long to get it, though. The chain’s new blueberry doughnut is only around for three days – starting tomorrow.

Krispy Kreme Original Glazed Blueberry Flavored Doughnut

Yesterday, Krispy Kreme announced that it was “celebrating peak blueberry season” with its new, limited-time Original Glazed Blueberry Flavored Doughnut. “Nothing says summer quite like blueberries, and we’re bringing that peak-of-season flavor to our iconic Original Glazed doughnut,” said Krispy Kreme’s chief product and brand officer, Alison Holder, in a press release.

Instead of going for a blueberry flavor in its glaze, Krispy Kreme is opting for a blueberry-flavored dough – and so far, that decision has been met with approval from customers. The Instagram post announcing these doughnuts to the masses was hit with a chorus of positivity in the comment section, with people saying how good they looked (although more than a few people asked Krispy Kreme when it would be bringing back its Original Glazed Blueberry Cake Doughnut, part of its Spring Seasonal Collection a few months ago, which made a big splash with fans. Alas…it’s not to be. But some blueberry’s better than no blueberry, we guess.

You Said It’s Only Around For Three Days…

Yep. Ever the cruel temptress, Krispy Kreme is only offering its Original Glazed Blueberry Flavored Doughnut from Thursday, July 23, through Sunday, July 26. The good news is that you can pick them up at a discount: Get any regular dozen, and you can grab a dozen of these new doughnuts for $5 (if you’re ordering on its website or through the app, use code BLUEBERRY to redeem this).

This is a fairly low-key release for Krispy Kreme, what with its limited timespan and all: It’s been a bit more focused this month on its Girl Scout Donuts (which we tried…and liked!). Maybe they just had a load of leftover blueberry flavoring they needed to use up. Maybe this is a tease for a more blueberry-forward future in its shops. We couldn’t possibly say.