Pop-Tarts’ Newest Flavor Takes The Hassle Out Of Baking

We’re well and truly in apple pie season – and while there’s an argument to be made that it’s always apple pie season, it really does hit different when the leaves are turning brown. Grocery stores and food brands are responding in kind with a bunch of new apple pie products for fall, but they’re also largely avoiding the allure of releasing classic apple pies (let’s face it, it’s a crowded market) in favor of something slightly different. As such, we’ve got Costco’s new Apple Pie Sundae and Smucker’s new Apple Crumb Pie – both of which strike a balance of tradition and a nice lil’ twist on the tried-and-tested fave. 

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Pop-Tarts has decided to wade into the conversation, too. Apple pie for breakfast? With a hefty dose of sugar? It’s got you covered.

Pop-Tarts Frosted Apple Pie

We’ve just learned, via @candyhunting, that Pop-Tarts has just dropped its new Frosted Apple Pie flavor. This new flavor looks similar to its former Frosted Apple Turnover, which dropped as a Walmart exclusive at the end of 2024 – but it replaces the thick icing layer of that one with a thinner swirl. This is good news, considering that when we tried the Frosted Apple Turnover, the icing’s thickness was the primary issue. The filling of that one, meanwhile, felt very close to what you’d find in a real apple pie, particularly in terms of texture, so if Pop-Tarts is singing from the same hymn sheet here, people will no doubt be pleased. 

In fact, they already are. “These are amazing! First box was home in a day! Reminds me of McDonald’s apple pie,” said one person in @candyhunting’s comments, with others saying how excited they were to try them. As with other Pop-Tarts, these things are as sugary as they come – they have 29 grams of total sugar per two pastries – and they also have artificial flavorings in them. 

And Where Can I Find Them?

For now, only at Kroger and other Kroger-family stores. We know, annoying if you don’t have one near you. But it’s not an uncommon release strategy for Pop-Tarts: The breakfast pastry brand frequently drops store exclusives in Kroger, Walmart, and Target, which gives its flavors an air of rarity and also allows it to test out newer ideas in a relatively controlled environment. For now, that’s probably not going to change, and anyone who wants to try this new option might need to make the trek.