I can’t go a week without writing about a new Red Bull flavor. Just four days ago, I submitted my review of this year’s Spring Edition flavor and now I’m here to talk about this year’s Summer Edition. Yes, thanks to the magic of international press releases, we know the flavor of Red Bull Summer Edition 2025. It’s my honor to introduce Red Bull White Peach. (And yes, for those of you rushing to the comments, we will see this flavor in both full sugar and sugar free.)
How do we already know about this new flavor?
Here’s an important disclaimer: This news isn’t confirmed! Well, it is confirmed, but not for us. Red Bull revealed this new flavor in the United Kingdom late last month. While I’m very confident we’ll see the same flavor released in the United States, Red Bull was not able to comment on anything regarding this year’s Summer Edition flavor by the time I submitted this piece.
While we know this flavor will be called “White Peach” in most regions that see the release, there is a chance the name will be slightly different here in the United States. Remember last year when I said the Spring Edition flavor would be “Pink Grapefruit & Woodruff” and the final name was “Grapefruit & Blossom?” Or the swap between “Iced Gummy Bear” and “Iced Vanilla Berry?” I’m not sure what else they could call this flavor, but it certainly may change between now and the launch date.
Is this the first peach Red Bull flavor?
Not even close! There’s actually a permanent Peach Nectarine Red Bull on shelves—for now. Speaking of news I haven’t been able to get confirmed, the word on the street is that Red Bull Peach Edition will be discontinued ahead of this new White Peach release. I could definitely see a world where this new White Peach flavor does so well that it becomes the new permanent Peach Edition.
Back in 2020, Red Bull released a different peachy flavor in Japan called “Fresh Breeze.” If I had to guess, I imagine this new White Peach flavor will be very similar to that one, which was a proven success. People are rabid about every new Japanese Red Bull flavor I post about, so for their sake, I hope we find out soon.
When and where will I be able to find this new Red Bull flavor on shelves?
Per the information I’ve been able to dig up, we should see the new Red Bull Summer Edition 2025 hit shelves around the end of April. And as I’ve said many times before, new Red Bull flavors seem to hit Walmart weeks before anywhere else. Keep your eyes open the next time you’re there; you might find your own early taste of summer.
