This year’s had its fair share of trends―nostalgic food flavors and protein-in-everything come to mind. But there’s another trend we’re happy to see going strong and it has to do with candy.
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While everything else seems to be getting functional or psychological, the zany world of candy seems to be having fun in the gummy game. Sweden’s best-selling candy just arrived at Target, we now have potato gummy candies, the list goes on. Even the most old timey of candies, the Tootsie Roll, is innovating with its new Tootsie Hoots. And now Skittles will be introducing more (super on-trend) innovations: Skittles Gummy Crystals.
Classic Flavors Are Getting A Texture Makeover
This isn’t Skittles first foray into the texture game―they introduced Skittles Pop’d a couple years ago, finally lassoing the TikTok DIY “freeze dried Skittles” trend with their own brand name―and it was, and remains, delicious. In fact the Skittles Pop’d worked so well, you’ll see the Skittles Pop’d Creepy Crunch variety out for Halloween (you and/or your sugared-up little ones might also encounter Skittles Shriekers, Sour Skittles, and Skittles Gummies).
Suffice to say, Skittles is happy to play with texture, and pretty successful at it, too, so we have high hopes for their upcoming Skittles Gummy Crystals. These will be available nationwide in 2027 and on TikTok on November 2nd of this year. The basic structure of the candy is kind of like if Skittles had gone through a car wash or the dryer and instead of melting just got all mixed up, with the candy shell in bits and pieces. They way Mars describes it is a bit more appealing, no doubt: there’s the soft, “squishy” gummy center with “a tangy crunch of edible crystals” on the outside.
Familiar Flavors To Introduce New Textures
Skittles is definitely jumping onto the trend of “bold texture experiences,” as they say, but they’re keeping it classic―at least to start―with flavors. They’ll launch with just two varieties, Original and Tropical flavors. And even though both flavors will be available nationwide in early 2027, you can actually get your hands on a bag of either (both, if you’re a quick-clicker) as early as November 2nd of this year, when Skittles Gummy Crystals will be (briefly!) available on TikTok Shop while supplies last.
And they probably won’t last, not just because the candy is “on trend.” The idea of crunchy, tangy crystal pieces sort of dotting a soft gummy Skittles-flavored center? Yes, it’s zany but it’s also legit “fun” in the way candy should be―an innovation but nothing so far off you have to worry a bit or wear goggles or scan a QR code. Just good old fashioned candy fun. And who doesn’t need a couple new ways to add crunch, and a bit of sweetness, to their day?
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