New Bloom Flavor! We Tried Bloom’s New Glacier Crush

Bloom is one of my favorite new energy drink brands—if they can even be called that. The company produces supplements, energy drinks, prebiotic sodas, and more. Whatever Bloom is up to, it’s going well for them; they recently revealed they’ve hit 100 million cans sold since launching in late 2024.

At this year’s NACS Expo, Bloom’s booth showcased beverage innovations launching in 2025 and beyond. I snagged a can of Bloom’s new Glacier Crush energy drink because I know our audience here at Sporked; an energy drink with a similar flavor profile to blue Gatorade is definitely worth covering (especially after they discontinued Fast Twitch).

New Bloom Flavor!

Bloom Glacier Crush Energy Drink

Instacart

Pros: This drink is angling to be a zero-sugar, caffeinated version of an iconic blue Gatorade—but which blue Gatorade specifically? While the brand wouldn’t speak formally to any connection (obviously), I think it’s in the name, folks. Bloom’s Glacier Crush is a very solid take on the flavor profile of Gatorade’s Glacier Freeze. While that isn’t my favorite Gatorade (or even my favorite Gatorade with the word Glacier in the name), I respect the concept. Much like the sports drink, it’s hard to describe the actual flavor here—but it’s definitely refreshing and crisp.

Cons: It takes courage to launch an energy drink without a flavor profile you can put into words. The back of the can describes this drink as “a blast of crisp, refreshing flavor,” which I promise I hadn’t read before describing the flavor using exactly those words in the last paragraph. While I applaud them for an accurate description, it would be nice to know a little more about what’s going on here.

Credit: Liv Averett / Instacart

Rating:

8/10

Sporks

What else did Bloom show off at NACS Expo?

Before the show floor opened on Wednesday, I met up with Bloom’s CEO (and occasional Instagram DM swapper), Greg LaVecchia, for a rundown of what’s coming soon from Bloom. We tried a rocket pop flavor coming to their prebiotic soda line and a strawberry-citrus flavor coming to their energy line. I loved them (especially that rocket pop, good lord). Both of those will launch as limited-time-only products in the summer of 2026.

I’ve got more great news if you loved Bloom’s limited-time Crisp Apple flavor: It’ll be returning to shelves permanently (in its standard purple-can design) in the near future.