There’s a New Reese’s Big Cup Coming This Winter

While this fall’s regular-sized Reese’s Cup variant may be on the boring side, the new Reese’s Big Cups coming down the line are anything but. Deep inside the Hershey laboratories, a hard-working employee spends every single day thinking of different food items to shove into our sweet peanut-butter-and-chocolate amalgamation. At least, I have to assume that’s someone’s entire job, because it seems like we get a new Big Cup variant every few weeks

These madmen are so confident you can shove whatever you want into a Reese’s Cup, they turned the task into a ticketed attraction over at Hershey’s Chocolate Land in Hershey, PA. For just $19.95, you can fill your very own one-pound Reese’s Cup with fillings like marshmallows, chopped peanuts, and bacon bits. May god have mercy on our souls. Anyway, the point is, there’s a new Reese’s Big Cup coming out for the holiday season. 

What have they embedded in my sacred Reese’s peanut butter filling this time!?

Grab the icing: Reese’s Sugar Cookie Big Cups are hitting shelves later this year. Thanks to a few early product listings online, we’ve got a great look at this new peanut butter cup innovation. While we don’t know exactly when these are expected to hit shelves, based on the packaging and official write-ups, these are pretty clearly meant to release around the winter holidays. This will truly be a must-have for the stockings of all the kids who are smart enough to not have a peanut allergy. (Totally unrelated, but I’d like to dedicate this article to my older sister who had to give me all her Reese’s for her entire trick-or-treating career.)

What exactly will be in these new Reese’s Big Cups?

Folks, I wish I knew. The official description from one of those early listings says Reese’s Sugar Cookie Big Cups are “a peanut butter center with sugar cookie pieces drenched in milk chocolate.” Despite being the most clinical description of a candy ever written, it isn’t much to go off of. Taking a closer look at the cross-section pictured on the wrapper doesn’t give any clear clues one way or the other. I’d prefer this to be stuffed with sugar cookie dough bites from a mouthfeel standpoint, but considering they’ve stuffed Big Cups with peanut brittle and potato chips in the past, I don’t think “textural harmony” is a priority of theirs. Like a wrapped present under the tree, we just won’t know for sure until we finally get to open it up.


About the Author

Griffin Parker

Griffin Parker is a writer, award-winning charity auctioneer, and "influencer in the beverage space" according to a few PR agencies. Please do not ask him about the cotton candy business he started right out of high school. When he's not contributing to Sporked or running the @SodaSeekers news pages, you can find Griffin espousing the virtues of Dayton-style pizza, Cincinnati-style chili, and Dolly Parton's Fabulously Fudgy Brownie Mix.

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