As someone who needs a steady supply of news from drink brands to survive, PRIME is a prime example of what I love in a company: new flavors, big promotions, and collaborations galore. We’ve already seen multiple new flavor drops across PRIME’s energy and hydration lines this year, including the topic of today’s review. (Check back later this year when I update Sporked’s Every PRIME Ranked piece to include many flavors that have come out since publication.)
Yes, today we’ve got our hands on the newest PRIME Hydration flavor: Sournova. As you might be able to guess by the name (and color scheme), this is a sour-focused flavor. Is this too tart to touch? There’s only one way to find out.
Is this the sourest PRIME Hydration to date?
This is, without a doubt, the sourest PRIME Hydration that you can buy. As part of the promotional rollout, PRIME sent select members of the media a 3-pack containing Sournova and two additional Hydration flavors with increasingly-wild sourness levels. (Despite being total DM-besties with the brand, I did not receive one of these promotional 3-packs or their giveaway-exclusive pizza-flavored Hydration flavor. I’m doing my best to not take it personally.) According to the brand, the sourest flavor in that 3-pack actually contains the maximum amount of citric acid that food companies are allowed to put in a single serving of anything.
Be real with us: Is PRIME any good?
I’ve got a two-pronged explanation to why I cover PRIME despite their less-than-ideal parentage. The first point is that I genuinely like their products. I love their use of coconut water in their hydration drinks, and their energy drinks are second only to Alani Nu Energy in terms of masking that alternative sweetener aftertaste.
The second (much bleaker) point is that if I start moral grandstanding about PRIME’s dirty laundry, I’d need to start doing that with all the other companies I cover. Promoting a Logan Paul-backed company isn’t the easiest thing to validate in my brain, but if I start digging into every corner of these multinational companies, I’m not going to have anything to write about. Do y’all know what Chiquita was found guilty of by federal jury just last year? If only there was a well-known phrase about ethical consumption under capitalism…
Thoughts? Questions? Complete disagreement? Leave a comment!