Who Really Makes Aldi’s Moser Roth and Choceur Chocolates?

I’ll admit when I first heard the name “Aldi,” I thought it was Italian. Among the many (shockingly many) marvelous things I’ve learned about Aldi since then, I only recently learned the company is actually German. 

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So, it turns out, are their chocolates. Everything from simple peanut butter cups or an elegant dark chocolate bar with sea salt to ridiculously adorable seasonal Belgian Chocolate Pumpkins are made, and branded, by Moser Roth and Choceur. And yet again, that second one sounds very French to me, but is, in fact, another German company. So just who is behind all these tasty Aldi candy delights? 

All the Sweetness Germany Can Sell

Even though both Moser Roth and Choceur are “store brands,” like a lot of store brands in Aldi, they still have the air of exclusivity―and that’s because both are made exclusively for Aldi. Strangely, of the two companies, Moser Roth has a fairly well-documented history and lineage. 

Choceur, on the other hand, has a kind of blurry history―despite the fact that they arguably make more (and more of the fun) confectionaries you’ll find exclusively at Aldi (Strawberry Yogurt-Filled Chocolate Mini Bars, anyone?). Choceur’s own website recounts its history like some rumored facts, stating that “According to Aldi Australia’s website, Choceur has been producing chocolate blocks and bars since at least 1982.” (And that somewhere along the way, they were absorbed by Moser Roth.) Most importantly: German chocolate has a nice high butter fat content, which is why both brands are regular fan faves. 

Moser Roth: Massive Confectionary Mama Bear

Moser Roth is the brand you’ll see on fewer candies at Aldi, yes―the more classically austere (but still delicious) kind of chocolate bars with stuff like aforementioned sea salt and classy orange and almond flavors, those intimidating listings of percent cacao (the darkest going near-midnight dark at 85%). And for its part, Moser Roth has more traceable roots and ownership. 

It’s a straight-up German born-and-bred candy-making business, with roots in the mid 19th century. Another candymaker, named Moser, came along later in the century and joined his name and efforts to the business and Moser Roth was born before the turn of the 20th Century. After some twists and turns, including massive factory fire, a parade of new owners, etc., it was finally subsumed under yet another German company, with a super German-sounding name this time: August Storck KG. 

Fun fact, August Storck KG, aka Storck, was started by a guy of the same name in 1903 in Werther, Germany―so guess what another one of their popular worldwide candies are? You guessed it―those caramels your grandma or grandpa wisely used to keep in their pockets, for when you were well-behaved (also just because caramel is delicious).